Data Page

In the data presented by google trends, its shown there is more of a increase in Samsung during Black Friday than Apple, and Apple has Samsung beat at Christmas. 

More people tend to buy or look at more Apple products than Samsung throughout 5 years during Christmas and Black Friday.

In a more non-baised country, people tend to look up more of Apple than Samsung.

Samsung made more money than Apple during the Q4 sales.

My Summary Page

Links to the sources: