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It seems that though Samsung makes more money during the Quarter 4 salary which during the holiday of Christmas and Black Friday, Apple has more of a trend than Samsung. Samsung is a bigger company than Apple, in which they should make more money as they cover more of a variety of technology such as refrigerators, Apple is still able to compete with them, with their less sizeable content. But there is a bigger spike during the holiday for Apple than Samsung and it's reversed for Black Friday. It seems people tend to buy more Samsung products for the better deals during Black Friday, whereas people may want to buy a nicer gift on the holidays for Apple. 

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